Viking Cruises was looking to the future when they launched their ocean line in January of 2015. Executives at Viking wanted a a digital product line to help modernize the brand and guide guests during their travels and beyond.
The challenge was to design a holistic system of products to assist and delight the Viking guest at every travel touchpoint and provide a brand refresh to parallel this effort. Our solution was to create a 5-year brand vision and design product that covered the entire digital landscape. At the heart of our efforts was the launch of My Viking Journey, a customer experience application that acts as a concierge to Viking guests. My Viking Journey processed $244 million transactions in 2016, the same year Cruise Critic voted Viking Cruises ocean line the world’s best cruise line.
Collaborating with several Viking teams to create the future Viking brand, we outlined some simple goals: focus on the traveler and the experiences they have in destinations. And, surface the life changing power of travel.
Viking cruises are experiential journeys, giving passengers dynamic, engaging and truly local experiences that translate into unforgettable stories.
We wanted a font that felt human, but that maintained an elegant editorial style.
The colors had to feel independent of the ship design yet familiar to guests and viewers. The palette acts as both a base and an accent to a larger vision.