Brand Elevation
Hawthorne Effect
Transforming Clinical Trials
Client: Hawthorne Effect
Services: Branding, Marketing
Background
The clinical trial industry faces significant challenges, including participant recruitment, retention, and accessibility. Hawthorne Effect sought a brand presence that reflected their groundbreaking approach while fostering trust among researchers, sponsors, and patients.
Approach
To address these challenges, we developed a strategic brand identity aligned with Hawthorne Effect’s mission. We crafted a compelling narrative highlighting their commitment to innovation and patient-centric trials, supported by a modern visual language that conveys trust and credibility. Our marketing strategy boosted brand awareness and engagement, while an intuitive digital experience streamlined access to key information.
Results & Impact
Through a blend of strategic branding, innovative design, and targeted marketing efforts, we helped Hawthorne Effect amplify their impact and establish a strong foundation for continued growth in the healthcare technology sector.
Supporting the Hawthorne Heroes We developed badges, masks, ID pins, and clothing for the Hawthorne Heroes to use in the field. These items helped establish a recognizable and professional presence, reinforcing trust among patients and clinical teams.
We provide marketing teams with strategic campaign planning and reporting. As part of our overall approach to your brand we can support your creative delivery needs from ad campaigns to website design and collateral development.
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