Background

Lexus is renowned for blending luxury with innovation, and when it came to launching the RC Roadster and NX SUV, they needed a digital experience that matched the sophistication and precision of their vehicles. Verso partnered with Lexus to craft a series of branded digital experiences that not only showcased these models but also engaged audiences in a way that felt seamless, immersive, and true to the brand’s identity.

Solution

We created an interactive experience that highlighted the car’s sleek design, dynamic performance, and cutting-edge technology, ensuring that users could explore every detail with the same sense of excitement as being behind the wheel.

Results & Impact

By designing these digital experiences, we helped Lexus extend the impact of these high-profile launches beyond the showroom, meeting audiences where they were and delivering an experience that was as refined and exhilarating as the vehicles themselves.