Background

The LACTO Forum, a respected industry organization, sought to revitalize its member engagement and attract top-tier speakers. Verso was initially engaged to develop a marketing plan, but it quickly became evident that a more ambitious transformation was necessary. The existing brand lacked the energy and boldness needed to inspire participation and position the forum as a must-attend event for industry leaders.

Solution

Instead of simply refining marketing tactics, Verso advised a complete brand refresh. The new identity introduced a dynamic and engaging visual language, reflecting the forward-thinking nature of the organization. This rebranding effort was paired with a strategic marketing plan designed to expand outreach, generate excitement, and elevate the forum’s profile among key industry figures.

Results & Impact

The impact was immediate and measurable. Event attendance and membership applications saw a significant increase, and the forum attracted high-caliber speakers, including Facebook’s Chief Innovation Officer, Shiva Rajaraman. The culmination of these efforts led to the largest event in LACTO Forum’s 20-year history, reinforcing the power of a bold brand in shaping an organization’s future.