Brand Elevation
Timely Support for COVID-19
Brand identity for a new private equity offering called Flow
Client: Grace Hill
Services: Marketing
Background
As the multifamily industry navigated the challenges of COVID-19, Grace Hill needed a streamlined and adaptable collateral system to deliver critical training, insights, and resources at scale. Our solution provided a cohesive framework that supported their expansive content strategy and positioned them as a thought leader during an unprecedented time..
Approach
We developed a versatile collateral system that enabled Grace Hill to rapidly create and distribute COVID-19-related content across multiple channels.
Results & Impact
This structured yet flexible approach allowed Grace Hill to partner with the National Apartment Association and other industry leaders, hosting essential webinars and forums. By providing a scalable, professional, and consistent visual identity, the collateral system ensured that Grace Hill’s content remained accessible, engaging, and impactful throughout the crisis.



- 30+ webinars with industry experts
- 25+ training courses addressing urgent operational needs
- Web applications tailored for property management teams
- Digital presentations, advertising, and e-publications for broad engagement
- Video content and email campaigns to reinforce messaging and reach key audiences



