About Us

Designing human-focused brands.

Verso is a human-focused brand studio dedicated to creating meaningful connections between brands and their audiences. By prioritizing empathy, authenticity, and engagement, we craft compelling narratives and visual identities that resonate deeply with people. Our approach combines strategic thinking with creative innovation to ensure the maximum positive impact on each client we work with.

Our inside-out approach aligns with an outside-in process to adapt to changing customer needs, reimagining your business and enhancing experiences.




Services

We use design to help our clients transform their business.

Our delivery framework blends expertise in Brand creation, Product execution, and Marketing development. Whether you need individual services or a full solution, we integrate with your team or act as a dedicated provider to maximize your brand’s potential.

Brand

Brand Architecture
Logo Design
Visual Identity Systems
Brand Guidelines
Design Audit & Critique

Product

Product Design
Website & App Development
E-Commerce
User Experience
Design & Strategy

Marketing

Content Development
Trade Show Design
Packaging
Print Collateral
Video & Photography


Latest and Greatest

Read our latest blog articles

Insights, ideas, and inspiration from the world of brand design. Explore our latest thoughts on creativity, strategy, and the art of building meaningful brands.

  • Is UX Dead? Or Just Misunderstood?

    Is UX Dead? Or Just Misunderstood?

    UX isn’t dying—it’s being redefined. As the industry matures, the oversimplification of UX into soundbites and templates has diluted its depth. Social media promotes checklists over context, and frameworks are mistaken for solutions rather than starting points. The result? A field that often feels reduced to buzzwords, much like “design thinking” before it. Meanwhile, AI…

  • David LaRosa’s Story on Voyage LA

    David LaRosa’s Story on Voyage LA

    Check out David’s interview with Voyage LA, where he talks about living in LA, traffic and how being a creative person often requires the resilience of antibiotic resistant bacteria. 🎨 ⚾ 🎃 Happy Weekend! Go Dodgers!