About Us
Designing human-focused brands.
Verso is a human-focused brand studio dedicated to creating meaningful connections between brands and their audiences. By prioritizing empathy, authenticity, and engagement, we craft compelling narratives and visual identities that resonate deeply with people. Our approach combines strategic thinking with creative innovation to ensure the maximum positive impact on each client we work with.
Brand Elevation
By leveraging consumer insights and market trends, we create compelling narratives that differentiate your brand from competitors. Our human-centered approach involves a deep dive into your brand’s core values and unique selling propositions, amplifying them in a way that captivates and engages your audience. The result is stronger brand equity, increased customer loyalty, and a more profound emotional connection with your audience. Through meticulous consideration and innovative strategies, we help your brand achieve greater recognition and sustained growth in an ever-competitive marketplace.
Product Execution
Our approach to products ensures seamless integration of human-centered design, functionality, and user experience. This results in standout products that drive brand loyalty and business growth. Whether launching a new product or enhancing an existing one, Verso is committed to delivering exceptional results that reflect our dedication to excellence and innovation.
Marketing Development
At Verso, we provide ongoing support post-launch to enhance your brand’s market presence. Our expert team crafts tailored strategies aligned with your brand’s identity to ensure effective marketing that resonates with your audience, drives engagement, and increases visibility. We handle all aspects of marketing, from research and strategy to content and campaign creation and execution, using the latest tools and trends to optimize results and ROI. Verso is committed to helping your brand connect, grow, and thrive in an ever-evolving marketplace.
Services
We use design to help our clients transform their business.
Our delivery framework blends expertise in Brand creation, Product execution, and Marketing development. Whether you need individual services or a full solution, we integrate with your team or act as a dedicated provider to maximize your brand’s potential.
Brand
Brand Architecture
Logo Design
Visual Identity Systems
Brand Guidelines
Design Audit & Critique
Product
Product Design
Website & App Development
E-Commerce
User Experience
Design & Strategy
Marketing
Content Development
Trade Show Design
Packaging
Print Collateral
Video & Photography
Our Team
With a unique blend of expertise and experience, our team is committed to delivering excellence and personalized attention to each client.

Ian Robinson
Creative Director

David LaRosa
Creative Director
Verso is led by creative directors David LaRosa and Ian Robison, who have collaborated for over 20 years, blending expertise in brand, product design, and marketing.
With teams in Los Angeles and Charlotte, we collaborate with trusted partners to deliver award-winning work.





Latest and Greatest
Read our latest blog articles
Insights, ideas, and inspiration from the world of brand design. Explore our latest thoughts on creativity, strategy, and the art of building meaningful brands.
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Is UX Dead? Or Just Misunderstood?
UX isn’t dying—it’s being redefined. As the industry matures, the oversimplification of UX into soundbites and templates has diluted its depth. Social media promotes checklists over context, and frameworks are mistaken for solutions rather than starting points. The result? A field that often feels reduced to buzzwords, much like “design thinking” before it. Meanwhile, AI…
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David LaRosa’s Story on Voyage LA
Check out David’s interview with Voyage LA, where he talks about living in LA, traffic and how being a creative person often requires the resilience of antibiotic resistant bacteria. 🎨 ⚾ 🎃 Happy Weekend! Go Dodgers!