Background

InQPharm introduced bmiSMART, its first direct-to-consumer brand, aiming to position it as a leader in the weight-loss market. To ensure a successful global launch, Verso collaborated with marketing teams across North America, Asia, and Europe, developing a cohesive brand strategy that resonated across diverse markets.

Approach

We created the brand identity from the ground up, handling naming, positioning, and visual identity to create a strong and recognizable presence. Our team also directed photo and video production, ensuring that the brand’s messaging and aesthetic aligned with its promise of smart, science-backed weight management. Through a combination of omnichannel campaigns, brand elevation strategies, and comprehensive identity development, we established bmiSMART as a trusted and innovative solution in the competitive wellness industry.

Results & Impact

The bmiSMART launch successfully introduced the brand to a global audience, providing a clear and compelling identity that connected with consumers across multiple regions.