Category: Design

UX isn’t dying—it’s being redefined. As the industry matures, the oversimplification of UX into soundbites and templates has diluted its depth. Social media promotes checklists over context, and frameworks are mistaken for solutions rather than starting points. The result? A field that often feels reduced to buzzwords, much like “design thinking” before it. Meanwhile, AI…

Cognitive Overload and Unexpected Copy Writing Insights from Psychology and UXTest post Written by Markus Hagen A recent project reminded me of what a fine line there is between expressing one’s creativity and how it can potentially lead to immense frustration on the user side. No judgment here, just an observation that might humor you…

A quick look at how successful design strategy can build good products and drive revenue. Previously known for its river cruises, Viking launched Viking Ocean Cruises in 2015. We helped Viking develop a full range of new digital products to deliver an exceptional customer experience with these goals in mind: Understand your customers needs The…