Brand Elevation

Timely Support for COVID-19

Brand identity for a new private equity offering called Flow

Client: Grace Hill

Services: Marketing

Background

As the multifamily industry navigated the challenges of COVID-19, Grace Hill needed a streamlined and adaptable collateral system to deliver critical training, insights, and resources at scale. Our solution provided a cohesive framework that supported their expansive content strategy and positioned them as a thought leader during an unprecedented time..

Approach

We developed a versatile collateral system that enabled Grace Hill to rapidly create and distribute COVID-19-related content across multiple channels.

Results & Impact

This structured yet flexible approach allowed Grace Hill to partner with the National Apartment Association and other industry leaders, hosting essential webinars and forums. By providing a scalable, professional, and consistent visual identity, the collateral system ensured that Grace Hill’s content remained accessible, engaging, and impactful throughout the crisis.

  • 30+ webinars with industry experts
  • 25+ training courses addressing urgent operational needs
  • Web applications tailored for property management teams
  • Digital presentations, advertising, and e-publications for broad engagement
  • Video content and email campaigns to reinforce messaging and reach key audiences

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