Marketing Development
Hawthorne Effect
Transforming Clinical Trials
Client: Hawthorne Effect
Services: Branding, Marketing
Background
The clinical trial industry faces significant challenges, including participant recruitment, retention, and accessibility. Hawthorne Effect sought a brand presence that reflected their groundbreaking approach while fostering trust among researchers, sponsors, and patients.
Approach
To address these challenges, we developed a strategic brand identity aligned with Hawthorne Effect’s mission. We crafted a compelling narrative highlighting their commitment to innovation and patient-centric trials, supported by a modern visual language that conveys trust and credibility.
Our marketing strategy boosted brand awareness and engagement, while an intuitive digital experience streamlined access to key information.
Results & Impact
Through a blend of strategic branding, innovative design, and targeted marketing efforts, we helped Hawthorne Effect amplify their impact and establish a strong foundation for continued growth in the healthcare technology sector.
We partnered with Hawthorne Effect to support Operation Warp Speed, the U.S. government initiative to accelerate COVID-19 vaccine development and distribution. Our role involved designing and refining digital experiences that streamlined remote clinical trials and decentralized patient monitoring. By enhancing the user experience of Hawthorne Effect’s platform, we helped facilitate faster, more efficient data collection, ensuring clinical research could continue at scale despite pandemic restrictions. This work contributed to the rapid deployment of life-saving vaccines while reinforcing Hawthorne Effect’s mission to revolutionize clinical trial accessibility.
We created a series of social media posts that highlighted their critical role in Operation Warp Speed and their broader mission to revolutionize clinical trials.
Serving as the digital backbone for decentralized trials, these platforms enabled efficient patient onboarding, data collection, and remote monitoring. Our approach focused on scalable architecture to accommodate multiple trials simultaneously.
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