Brand Elevation
Sony NMS
Defining Sony NMS’s Vision, Story, and Identity
Client: Sony NMS
Services: Narrative crafting
Background
Sony’s Networked Media Solutions (NMS) is a cutting-edge platform that enables seamless media asset management, content distribution, and broadcast workflows. However, as the platform grew in complexity, the need for a clear, cohesive brand vision and sales narrative became essential to align internal teams and effectively communicate its value to customers.
Solution
We developed a concise and compelling brand vision statement that clearly articulates Sony NMS’s product offering, ensuring consistency in messaging both internally and externally. To further strengthen their market positioning, we crafted a strategic sales narrative designed to align internal teams and simplify the communication of this complex service to potential customers. Additionally, we enhanced the platform’s visual identity by designing infographics, custom icons, and a distinctive product identity that effectively conveys Sony NMS’s innovative capabilities.
Results & Impact
Our work provided Sony NMS with a well-defined brand foundation, enabling their teams to confidently present and sell the platform while ensuring a consistent and engaging experience for their audience. By distilling complex technology into a clear and compelling story, we helped Sony reinforce its leadership in the media solutions space.
We created this graphic for a client to help explain and represent their very powerful digital supply chain behind their OTT platform. The mathematical symbols from left to right mean “collate” and “sort” and are used in familiar products like Microsoft Powerpoint and Excel. Collating and sorting are at the root of what the product does. The product does this and much more at a global scale for some of the largest media producers in the world, more than 15,000 times a day! We wanted to provide the technical and sales teams with a visual element that helps explain the very technical to non-technical people. Rather than talking through complicated functional architecture maps, the team uses this graphic to accompany their presentation and…voila! Oh, that’s how it works!
We conducted interviews with 10 team members. This included executives, director level, project management and the sales team. Most interviews were conducted by phone, given the global nature of the business unit. The interview process is the foundation for everything. Total operation necessary to determine the key topics to base the vision statement on. Before we begin to rebuild the sales story, it’s helpful to synthesize everything we’ve learned from our Discover phase into a few key concepts. These concepts serve as the foundation for our thinking as we move forward. The interviews provide insights and concepts inspired us and uncover the core purpose of a business.
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