Product Execution
My Viking Journey
The Ultimate Digital Concierge
Client: Viking
Services: Product
Background
Verso played a pivotal role in shaping Viking Cruises’ digital ecosystem, designing a suite of interconnected digital products, including the website, onboard kiosks, iTV, and online advertising. At the core of this ecosystem was My Viking Journey, a powerful customer experience application that served as a seamless, all-knowing digital concierge.
Solution
Viking needed a unified digital solution that would empower guests to effortlessly manage their journeys, from pre-cruise planning to onboard experiences. The goal was to create an intuitive, feature-rich platform that would enhance customer satisfaction while driving operational efficiency.
Results & Impact
From the moment it launched, My Viking Journey transformed the customer experience. By placing all essential trip-planning tools at guests’ fingertips, it significantly improved engagement, reduced the need for onboard support, and streamlined operations. Its success demonstrated the power of thoughtful UX and design, elevating the cruise experience, making Viking’s voyages more personalized, efficient, and enjoyable.
My Viking Journey was designed as a fully responsive web application, ensuring a seamless experience across desktop, tablet, and mobile devices. The interface dynamically adapted to different screen sizes, optimizing layouts for readability and ease of navigation. Interactive elements were designed with touch-friendly gestures for mobile users while maintaining precision and efficiency for desktop interactions. This responsive approach allowed guests to manage their trips effortlessly—whether planning at home on a laptop or making real-time adjustments on their phone while onboard—delivering a consistent, high-quality experience across all devices.
With a focus on UX excellence, the design emphasized clarity, ease of navigation, and accessibility, ensuring that both tech-savvy travelers and those less familiar with digital tools could engage effortlessly. The visual and interaction design aligned seamlessly with Viking’s premium brand, reinforcing a sense of luxury and sophistication.
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