Product Execution
Oceania Cruises Website
Oceania Cruises Website Refresh
Client: Oceania
Services: Product
Background
Oceania refreshed its brand identity and entrusted us with translating its vibrant new color palette and updated logo across the entire digital design system. Beyond a homepage redesign to accommodate expanded navigation and a more modern, visually refined UI, we also reimagined the cruise information pages—shifting the experience from purely transactional to immersive and engaging.
Solution
The homepage was redesigned to support expanded navigation while introducing a more modern and visually refined UI. To enhance the user journey, we transformed the cruise information pages from a transactional format into a more immersive, experience-driven design.
Results & Impact
The result was a cohesive and engaging digital presence that not only reflected Oceania’s elevated brand but also improved usability, making it easier for travelers to explore and book their ideal voyage.
We redesigned the homepage to seamlessly blend stunning imagery with intuitive navigation, introducing new sections for easier access to essential content. The updated logo now has a more prominent presence, set against a white background that mirrors its appearance on the ship.
To enhance the user journey, we transformed the cruise information pages from a transactional format into a more immersive, experience-driven design. The result was a cohesive and engaging digital presence that not only reflected Oceania’s elevated brand but also improved usability, making it easier for travelers to explore and book their ideal voyage.
Working with Oceania’s in-house development team we redesigned over 100 responsive modules that would be used in the current website and for future products.
Each module was crafted to be flexible, ensuring consistency across desktop, tablet, and mobile experiences.
Components were designed with accessibility in mind, prioritizing legibility, contrast, and usability.
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