Background

A premium brand sought a limited-edition packaging concept for a summer campaign in Europe, aiming to evoke the essence of a Mediterranean summer while maintaining a luxurious feel.

Solution

We developed three distinct packaging concepts—Water, Palms, and Beautiful Bugs—each inspired by nature and the vibrancy of the season. To elevate the designs, we incorporated:

• Gold Leaf Accents: Adding a refined touch to capture the warmth and radiance of summer.
• Watercolor Side Panels: Soft, fluid textures to enhance the organic, sunlit feel.
• Bold Solid Interiors & Straps: A striking contrast that reinforced each theme’s identity.

Results & Impact

The final designs seamlessly blended artistry and sophistication, creating a collectible, visually compelling packaging experience that resonated with the brand’s European audience.