Background

Grace Hill, a leader in multifamily training solutions, needed a refreshed brand identity that could seamlessly unify its diverse range of products and business solutions. Verso was tasked with modernizing the brand from the product up, creating a cohesive identity system that reinforced Grace Hill’s position as an industry innovator.

Design Conceptualization

We developed a comprehensive brand identity and graphics system that balanced consistency and flexibility across Grace Hill’s offerings. The brand identity was based on the concept of the performance loop. A internal tool used to measure a persons performs across the Grace Hill product landscape. This included: a modernized logo and visual identity. A structured system to unify multiple products under one brand and a refreshed color palette, typography, and design elements to enhance brand recognition.

Results & Impact

The new identity elevated Grace Hill’s presence in the multifamily training space, providing a clear, professional, and future-ready look that aligns with its innovative solutions. The cohesive design system improved brand clarity, strengthened product differentiation, and set a strong foundation for continued growth.