Brand Elevation

Let’s Go Outdoors Magazine

Bringing Nature to Life Through Visual Storytelling

Client: Monterey Peninsula Park District

Services: Branding

Background

To create an engaging and informative design, we developed two concepts that showcase a cover and introduction section. Our goal was to seamlessly blend photography and illustration to capture the essence of the natural world while visually representing seasonal changes and diverse topics.

Approach

We sourced stunning imagery from the park service website and combined it with custom illustrations to highlight local flora and fauna. This fusion of elements creates a fun and dynamic experience, drawing viewers into the content while reinforcing a connection to nature all ages can enjoy. The design approach balances realism with artistic interpretation, ensuring clarity while evoking a sense of wonder and exploration.

Results & Impact

By integrating photography and illustration, the final design provides a visually rich and educational experience that enhances engagement. The thoughtful representation of seasonal changes and biodiversity ensures that the content feels both informative, timely and inspiring, making it a valuable resource for readers.

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