Background

Create compelling poster artwork for Netflix’s critically acclaimed series Dark, ensuring the designs resonated across both digital and print media. The visuals needed to reflect the show’s intricate narrative, time loops, and eerie atmosphere while maintaining a strong, recognizable identity.he spirit of “Next.”

Solution

We explored design concepts that embraced Dark’s signature mood—haunting, enigmatic, and cinematic. Using layered imagery, shadowy compositions, and subtle nods to the show’s themes of fate and duality, the artwork captured the essence of the series. The designs were optimized for both digital platforms and physical prints, ensuring adaptability across marketing materials.

Results & Impact

The final artwork reinforced Dark’s distinct visual language, engaging audiences with its immersive and thought-provoking aesthetic. The designs seamlessly integrated into Netflix’s promotional ecosystem, enhancing the show’s brand identity and fan engagement.