Background

Amplify, Los Angeles’ leading pre-seed fund, needed a refreshed brand identity to better align with their evolving marketing and storytelling strategies. Their existing logo and visual language lacked the flexibility and impact necessary to convey their commitment to supporting startups and fostering business growth.

Solution

Collaborating closely with the Amplify team, we refined and modernized their brand identity while preserving the essence of their established presence. Our approach centered around the concept of a sound wave—an apt metaphor for Amplify’s role in amplifying the ambitions of early-stage startups. The new design system serves as a dynamic tool for storytelling, visually representing both the aspirations of Amplify’s partners and the fund’s unwavering dedication to the startup ecosystem.

Results & Impact

Through strategic brand development and design execution, Verso helped Flow Financial establish a compelling identity that resonates with users while setting them apart in a competitive market. The result is a future-ready brand that embodies trust, innovation, and accessibility..