Background

While working with Viking on My Viking Journey, the team saw an opportunity to take a fresh look at the brand’s visual identity. They wanted to explore new colors, typography, and design elements that could modernize the brand while staying true to its heritage.

Solution

This project was an opportunity to explore a modern UI and reimagine Viking’s future brand identity. With a focus on clean, intuitive design, we crafted a digital experience that balanced elegance with functionality, ensuring seamless interactions at every touchpoint. The refreshed visual language embraced a contemporary aesthetic while maintaining the sophistication and heritage that define Viking.

Results & Impact

This initiative aimed to create a more refined and contemporary aesthetic that would resonate with Viking’s sophisticated audience. By experimenting with an updated visual language, we sought to bridge the gap between tradition and innovation, setting the stage for a more dynamic and engaging brand experience across all digital touchpoints.