The Blog
Welcome to the Verso Blog
Insights, ideas, and inspiration from the world of brand design. Explore our latest thoughts on creativity, strategy, and the art of building meaningful brands.
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Is UX Dead? Or Just Misunderstood?
UX isn’t dying—it’s being redefined. As the industry matures, the oversimplification of UX into soundbites and templates has diluted its depth. Social media promotes checklists over context, and frameworks are mistaken for solutions rather than starting points. The result? A field that often feels reduced to buzzwords, much like “design thinking” before it. Meanwhile, AI…
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David LaRosa’s Story on Voyage LA
Check out David’s interview with Voyage LA, where he talks about living in LA, traffic and how being a creative person often requires the resilience of antibiotic resistant bacteria. 🎨 ⚾ 🎃 Happy Weekend! Go Dodgers!
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David LaRosa Featured in Canvas Rebel Interview
A few weeks ago, we had the opportunity to connect with David LaRosa and delve into his insights and experiences in establishing a creative business. We asked him to share his thoughts on the key aspects of building a successful studio, including the strategies involved in finding and retaining clients and much more!
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AVIA Live Session
David LaRosa has been invited to join Lauren Angeloni, the Managing Director of the Academy of Interactive & Visual Arts, for a live in-session event. 🎙️
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W3 Award Gold
Incredible News! We’re thrilled to announce that we’ve just been honored with a prestigious Gold w3awards 🏆✨ for our with Designers Fountain.
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Anthem Award, Gold Winner 2022
We are honored and humbled to be awarded a gold medal by The Anthem Awards for our brand work on Hawthorne Effect. Other gold medalists in the Health category included Google, Weber Shandwick, DDB Group New Zealand and C&G Partners. We appreciate the opportunity to work on such a dynamic brand. You can learn more about the project…
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1–2–W3 Awards
1–2–W3 Awards for Verso Creative! We are exceptionally proud to have received not one but two W3 awards. It’s a great honor to have our work recognized by W3 and the Academy of Interactive & Visual Arts. In the 2018 competition, we won the Gold Award for our digital branding work with BMFs and a Silver Website…
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Verso receives a gold international Davey award!
We have been honored with a Gold International Davey Award for our Grace Hill brand identity system! We would like to thank the AIVA: Academy of Interactive & Visual Arts, the Davey Awards and of course Grace Hill for being recognized as a David of creativity! You can check out our work here
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Cognitive Overload
Cognitive Overload and Unexpected Copy Writing Insights from Psychology and UXTest post Written by Markus Hagen A recent project reminded me of what a fine line there is between expressing one’s creativity and how it can potentially lead to immense frustration on the user side. No judgment here, just an observation that might humor you…
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What’s Your North Star?
A quick look at how successful design strategy can build good products and drive revenue. Previously known for its river cruises, Viking launched Viking Ocean Cruises in 2015. We helped Viking develop a full range of new digital products to deliver an exceptional customer experience with these goals in mind: Understand your customers needs The…