Background

Viking sought to deepen guest engagement through a seamless digital experience, leading to the development of the Viking Voyager App. As part of a broader technology initiative, the app was designed to connect guests at every touchpoint of their journey. With a focus on empowerment, it provides travelers with curated content that enriches their experience, fostering a sense of community among Viking guests.

Approach

The app integrates targeted merchandising, ensuring that recommendations align with individual interests, creating a personalized journey. By blending immersive storytelling with intuitive functionality, Viking successfully extends its brand experience beyond the voyage, strengthening guest relationships.

Results

The Viking Voyager App transformed guest engagement by providing a seamless digital companion throughout their journey. Adoption rates exceeded expectations, with travelers actively using the app to explore enriching content and connect with the Viking community. User feedback highlighted increased satisfaction, with guests appreciating the convenience and personalized recommendations. The targeted merchandising strategy led to a measurable uplift in onboard and pre-trip purchases, enhancing Viking’s revenue streams while delivering a more tailored experience. By integrating technology with storytelling, the app strengthened Viking’s brand loyalty and set a new standard for guest interaction in luxury travel.